While I appreciate the real beauty campaign of Dove, I think they need to be called out on their hypocrisy. The following video is an example of how great Dove can be:
However Axe and Dove are owned by the same company...
Or how about...
Dove easily filled the missing niche of a positive body image company, but that doesn't mean they stay true to their own message...Unilever is also the company that markets skin bleaching cream, "fair and lovely," to women of color. We are very easily impressed when a company speaks out against the practices of mainstream media, but if they're only doing it to garner more customers, they are no better than the messages they fight against.
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