Controversial HIV/AIDS NYC PSA

I'll be honest, I'm torn. On one hand, I understand where the PSA makers are coming from. HIV/AIDS is serious and has serious complications. But on the other hand, are these extreme tactics really affective? This PSA is heavy with shame, and doesn't even remotely depict that plenty of folks with HIV/AIDS are out there living their lives. I wonder what folks out there who are already positive would feel after watching this commercial? And why is the commercial only targeted towards gay men of color? Certainly, they are disproportionately affected by the epidemic, but there are not the only group out there living with HIV/AIDS. To depict them as being so is dangerous, irresponsible, and perpetuates trite misconceptions.

Do you think this type of advertising is affective and appropriate?